Radio Advertising Essay Example | Topics and Well Written Essays - 500 words

Radio Advertising - Essay Example Modern mass media industry offers a great range of both local and national radio stations broadcasting music of different genres aimed at different ages, backgrounds and tastes. To add more, the majority of radio stations have duplications of their broadcasts on the Internet, so everyone can access the broadcasts regardless of geographical location. The range of the radio stations found for this essay is rather heterogeneous in genre. The Whale 99.1 FM is the radio station focusing on classic rock, as it is stated on the website and clearly understood from the repertoire. WBGO 88.3 FM, the Ney York radio station stating its format as Jazz offers a variety of jazz compositions and related programs. 1033 The EDGE Rock Radio focuses – obviously – on rock format including both old and new songs. Country 106.5 WYRK Radio has mainly country format; 95.5 PLJ New York radio station offers a mixture of genres and musicians in its broadcasts; Pulse 87 NY located at 96.7 FM describes itself as a dance radio station and broadcasts a wide range of pop and dance music including numerous remixes. WQHT Hot 97 radio station features mainly hip-hop and R’n’B compositions. WLTW 106.7 Lite FM and the majority of stations found on the Internet tend to state their format as mix or dance, which means that they feature a diverse variety of pop and dance mainstream songs without focusing on a single genre. Moreover, some of the mixed-format radio stations offer a description such as Top 40 radio stations, which, of course, means that the broadcasts consist of the songs holding leading positions in the charts at the current moment. Narrowing our advertising-related target group to college student, we will inevitable come to a conclusion that mix, pop and dance radio stations are the most efficient means for reaching college students. Such radio stations are usually top, as they don’t offer some peculiar music, instead broadcasting mainstream compositions, which are, first